Twenty years in work tech
Services
Three services, not a menu of forty
Three kinds of work. Each stands alone, and they fit together: research is how I get to what's true, strategy is deciding what to do about it, and media is how that truth travels without getting flattened into generic language. I still haven't figured out how to monetize a near-encyclopedic knowledge of 80s and 90s sitcom theme songs, so for now it's these three.
Research
Qualitative-led research with modern rigor. Talking to people is still the most durable way to surface contradiction, motivation, and what buyers actually think.
How I do research →Media
Media, not content. Work built around editorial judgment and a real point of view, made for readers who can smell generic thinking instantly.
How I do media →Strategy
I work down a level, into how buyers actually think and decide, so your direction rests on evidence instead of borrowed language.
How I do strategy →How engagements work
Most work is scoped as a fixed project. Ongoing advisory and fractional arrangements run by the day. Either way it starts the same: describe the problem, and I'll tell you what I'd do about it, what it costs, and whether I'm the right person for it.
Free
Get The Turn
Work tech news and analysis, most Tuesdays. You'll also get a first look at new research and whatever I'm building.
Get an answer you can act on
Bring me the decision in front of you. I'll lay out the approach, what it takes, and where to start.